social media

Yik Yak and the secret web

Shh it’s a secret! New social networks using traditional tools to reach new markets. It’s not hush-hush that the social media powerhouses of Twitter and Facebook, with their algorithmically fine-tuned campaign structures, can offer a number of great, tried and tested solutions to individuals and businesses looking to promote themselves online. That said, pioneering marketers …

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How to use Hashtags as part of your marketing strategy

Originally adopted by Twitter users as a way of categorizing messages, placing the hashtag symbol before a relevant keyword or phrase turns them into searchable links that bring together all posts containing the marked word or phrase. Hashtags can be used to cover any subject from serious events such as government elections to popular culture …

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IFTTT for social media automation

IFTTT, an acronym for If This Then That, is an automation tool that connects two services together so that an action from one service triggers an action on another. For example, an email could trigger a tweet or changing the profile picture on a Facebook page could automatically change the profile picture of a Twitter …

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What makes a viral video?

When a video becomes viral it means that it has gained its popularity through internet sharing,  including email sharing, social media and video sharing sites such as Youtube. Successful viral videos are often humorous, such as The Lonely Island’s ‘Lazy Sunday’ sketch from Saturday Night live. They can range from being TV sketches, internet only …

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3 ways to increase your Klout score

Measuring the impact of a company and its social media can be complex. There are many companies that have created ways to review your own business, or that of a competitor.  Three companies focus on capturing your impact online by looking at your outputs (tweets, posts, updates) and the impact of the content (number of …

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