trust barometer

Edelman’s Trust Barometer 2009 – Trust and Source Credibility

edelman, source credibility, trust barometer / By Annmarie Hanlon

The 2009 Edelman’s Trust Barometer shows that credibility of all sources about a company has dropped since 2009. Business magazines were the most trusted sources about a company in 2008 and this has dropped from 57% to 44%. Stock or industry analyst reports are now the most trusted source. The full report can be viewed …

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Edelman Trust Barometer

customer survey, edelman, trust barometer / By Annmarie Hanlon

Edelman Trust Barometer Edelman has published a report on Trust and credibility. For example, the research shows that 25-34 year olds determine a company’s trust via quality of products/services, customer service and value. A customer survey is a great way to find out what customers like (and dislike) about your company. It also offers an …

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