Twitter ads are growing, read about our top 5 tips to maximise your return. Facebook may be the world’s largest social network in the Western world, but Twitter is the place a business can really reach out to a global audience as part of their digital marketing strategy. Twitter is where people go when they …
Twitter cards deliver 43% more engagement than regular ads Have you tried Twitter ads? Their new cards claim greater engagement than regular ads. Benefits of Twitter cards Twitter claims the specific benefits of its new ad platform include: Users gain greater context They are attention grabbing And you only pay when they click the button …
A relatively new form of digital marketing, content marketing is the practice of consistently creating and distributing engaging, useful content with the aim of attracting a clearly defined audience. The importance of content marketing has increased recently because traditional forms of marketing, such as print and television advertising or online adverts and banners, are becoming …
What is content marketing and why is it important? Read More »
Originally adopted by Twitter users as a way of categorizing messages, placing the hashtag symbol before a relevant keyword or phrase turns them into searchable links that bring together all posts containing the marked word or phrase. Hashtags can be used to cover any subject from serious events such as government elections to popular culture …
How to use Hashtags as part of your marketing strategy Read More »
IFTTT, an acronym for If This Then That, is an automation tool that connects two services together so that an action from one service triggers an action on another. For example, an email could trigger a tweet or changing the profile picture on a Facebook page could automatically change the profile picture of a Twitter …
Q What should I use to automate posts? I’ve seen Hootsuite and heard about Buffer? Whether business, agency or avid social network user, many people choose to automate their social updates using a management tool. Two of the most popular social media management tools are Hootsuite and Buffer, but is one really better than the …
Twitter has celebrated its eighth birthday. It’s the fastest growing social networking site and has announced some major updates. REDESIGN The first major change was a redesign of the existing user profiles on Twitter’s mobile app, following the changes to the website. The profile picture, originally found in the centre of the bar, has now …
We’ve had a few questions on how to use Twitter, especially with so many Twitter tools appearing. This is our essential guide to using Twitter’s certified products and how Social Media Tools can help. Social Media Management (SMM) is a vital part of any social marketing plan, allowing users to monitor what is being said …
Twitter’s Certified Products: The essential guide Read More »
Many B2B businesses are just finding their feet on social media, in an ever increasingly digital world and the choice of channels can be somewhat overwhelming. Knowing which social networks out of the many out there are the best for reaching your own audience is half the battle, that’s why we have highlighted some strengths …
In a world that is almost entirely reliant on, and to some extent addicted to, technology, there has never been any better time than the present to bring your business up to date and delve into the world of digital marketing, predominantly social media. But with so many different channels to chose from, all attracting …
Strengths and Weaknesses of Different Social Media Channels for B2B Read More »
