Learn how to create a social media style guide an essential tool that will help you ensure all your online content is created according to a single consistent style. Think of the most successful social media accounts, and even your own favourites, and you’ll likely see that each of them has a fairly …
Customer Engagement isn’t just for B2C and B2C companies need to consider methods of customer retention and engagement. Find out more about customer engagement strategies. In the B2C arena customer engagement is an increasingly important concept, but how important is it for B2B companies? It’s true that engagement strategies are more strongly associated with …
Read examples of how B2C companies are winning at customer engagement from initial acquisition to engagement. Customer acquisition is a vital part of a successful business, but it’s only the first part of the story. The second—and even more important—part is ensuring those first-time customers turn into repeat customers. This is what customer engagement is …
How B2C Companies are Winning at Customer Engagement Read More »
To understand the effect of marketing, the reputation of the airline and the country of origin may have on the desirability people may have to fly in it, the design and branding team at, GraphicSprings.com conducted a large online survey. The aided online poll was conducted among 24,000 participants from 68 countries aged between 17 and …
Virtual learning is a useful alternative way of upskilling employees. Virtual learning systems have been used in universities for years with systems such as Blackboard and Moodle. Employers are now starting to embrace alternative methods of staff development which includes virtual reality. Workplace and corporate learning is a great way to retain staff. Whether it’s …
How Virtual Learning Is Reshaping Employee Training and Development Read More »
Is blockchain technology the answer to finding truth in journalism? A duo from New Jersey thinks so and they’ve shared this post with me. Samit Singh and Dondrey Taylor found themselves in a state of dismay following the 2016 US presidential election, like many other Americans, because of fake news and political agenda …
Blockchain Company Combating Fake News Through Platform Read More »
Shopping and different generations. Retail stores still matter. We may conduct more and more research online, but we still pop to the shops as shopping becomes more of an experience. GetApp, a subset of Gartner Digital Markets and a technology research company, conducted research into retail shopping. They surveyed 500 people across the US, to explore …
Learn how to build your online presence with an editorial calendar. 3 steps to create an editorial calendar We see many businesses put a lot of effort into their social media presence, but struggle to grow their presence in any meaningful way. Content takes many forms, there is short-form and long-form content as well …
Read about the difference between social media vs PPC advertising What’s the difference between social media adverts and PPC? There’s a time and a place for all skills in the digital marketing toolbox, and knowing when to use them is the key to success. Two practices that are often compared are two of the …
Discover the emerging conversational commerce. Alexa play some relaxing music! You might have noticed the increase in speech recognition systems. Whether it’s Siri, Cortana, your Amazon echo, dot or Google Home, recent generations of smartphone and smart home products have focused on the use of voice interaction as a new way of adding value …
