Read about artificial intelligence, machine learning and cognitive computing. Are artificial intelligence, machine learning and cognitive computing the same? Artificial intelligence (AI) embraces machine learning and cognitive computing, but they are not the same. AI is one specific branch of computer science that attempts to create machines that are capable of acting intelligently. Machine …
Discover the surprising changes in the YouGov Brand Index. YouGov is a UK market research company which measures and explores different aspects of life on the UK. One of their longitudinal studies is BrandIndex which measures “the public’s perception of brands on a daily basis across a range of measures”. When the data is …
11 advertising insights for Valentine’s day The team at Adroll shared this infographic to see where the money goes on Valentine’s day. The post 11 Valentine’s advertising insights appeared first on Evonomie. http://rpc.technorati.com/rpc/ping
Discover the 4 key ingredients of agile marketing. Agile marketing is the ability to move fast, anticipate and react to customers’ needs and socially share the message. Agile marketing tends to apply to newer companies with fewer legacy systems in place. Companies that have succeeded with agile marketing and consequently disrupted the core market …
Discover specialist social media platforms. Mainstream social media include Facebook, Instagram and Twitter and we are seeing several specialist social media platforms gain some traction. Specialist social media platforms enable organisations to better understand the specific needs of very targeted groups and can be useful to identify product opportunities and service ideas, as well as the …
Courtesy of AUDI AG The greatest change in the digital business world is virtual reality (VR). Digital transformation has changed everything and for budding and accomplished entrepreneurs, it’s had a greater effect in the business world. From live streaming to marketing via social media strategy, the digital world has made the goal of impressing consumers …
Discover how to gain subscribers on Snap. Snapchat, now known as Snap, has 150 million subscribers, mainly younger people (Generation C – the ‘C’ is for content). Businesses are keen to gain attention from this generation, in the hope that brand familiarity will lead to future brand sales. We’ve written about advertising on Snap before – when it …
Discover the 2017 social media map. Each year Overdrive have been producing social media maps. Typically, they are released mid-year and show the evolution of social media in terms of new networks, platforms and tools. I’m a big fan of maps. They help navigation as well as understanding changes though time and there have been …
Read more about mobile phone usage in Ireland. Deloitte conducted the first Global Mobile Consumer Survey of the Irish market. The aim was to gain insight into the trends and behaviours which arise from the adoption of mobile technology. The research carried out provides insight to businesses on the trends which are shaping opportunities in their …
Here’s how social media is being used as a customer service platform. Unhappy with a company? No response? Social media is often used as a customer service platform when customer fail to get a response in ‘the usual way’. Whether that’s in store, by phone or via email. Here’s an example where someone has complained …
