SWOT Filter

SWOT Filter An essential element of a marketing plan is the Strengths, Weaknesses, Opportunities and Threats [SWOT] analysis (Humprey, c 1960s). This article takes that one stage further into the SWOT Filter (Hanlon, 2006). The Strengths, Weaknesses, Opportunities and Threats [SWOT] filter shows how strengths will be defended on, action to be taken with weaknesses […]

SWOT Filter Read More »