We are looking engaging a marketing consultant but worried about whether there are any safeguards if things go wrong! Any advice?
There are around 5,000 marketing consultants in the UK, anyone can use the term! That’s the worrying point. However, better consultants will have proper marketing qualifications, be Members of the Chartered Institute of Marketing and adhere to their code of conduct, actively updating their own marketing knowledge by becoming Chartered Marketers and they may possibly a Masters degree as well.
In addition to this, those that have been in business for a longer period of time will have a track record and clients that you can contact to gain references.