The State of Digital – the SoDA report 2016

The SoDA Report is The Digital Society’s biannual publication of insights from both marketing clients and agencies.
The report is a mix of insights and stats, as well as in-depth essays and showcases from The Digital Society’s members. The element that’s of interest to marketers is the ‘Modern Marketer’  as it is focused on new opportunities in digital, social and advertising technologies.
Key takeaways:
  • Marketers adopt innovation
  • Strategy moves back to centre-stage

The full report as a presentation is available here