The Direct Marketing Association’s Digital Tracker published in May 2010 shows that:
- 60% of the 1,800+ consumers that took part in the study preferred receiving emails that contained money off, followed by 18% who liked free delivery.
- The top three industries that consumers believe are good at promotion are travel and tourism, retail and food with Tesco being the best brand at emailing.
More results can been seen on Slideshare at http://www.slideshare.net/bryanmiller/dma-digital-tracking-study-may-2010
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