Digital Tracker May 2010

The Direct Marketing Association’s Digital Tracker published in May 2010 shows that:

  • 60% of the 1,800+ consumers that took part in the study preferred receiving emails that contained money off, followed by 18% who liked free delivery.
  • The top three industries that consumers believe are good at promotion are travel and tourism, retail and food with Tesco being the best brand at emailing.

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