Organised by Plato Dublin [EMAIL: dublin@plato.ie], the aim of this programme is to enable the owners / managers / directors of Plato Companies to build a successful marketing plan and make profits. This Marketing Masterclass Series will show both the experienced and the less experienced a host of practical marketing tips and tools to grow your business.
The 6 module Programme will commence on Tuesday 18th September 2007 and will run through to November 2007
TIME: From 08.00am to 1.00pm
VENUE: Grand Canal Hotel, Ballsbridge
TRAINER: Annmarie Hanlon BA PG DipM MCIM MBA MMII
CONTENT/ OUTCOMES
Module 1 – Marketing for Profits: Tuesday 18th September
- An understanding of why marketing is essential
- Structured approach to reviewing internal and external markets
- Tools to conduct a competitor analysis
Module 2 – Delighting the Customer and growing your business: Tuesday 2nd October
- Questions for your own customer surveys
- Tactics on improving customer service
- Tips on how to harness customer delight
Module 3 – Market Focus through Segmentation, Product and Pricing: Tuesday 16th October
- Skills to create a Market Map showing the path to segmentation
- Proficiency in how to review your current product offers and extend / reduce where appropriate
- An understanding of the components in the pricing mix
Module 4 – Successfully Promoting your Business: Tuesday 30th October
- Background to the Promotional Toolbox, what to use and when
- A set of your own toolbox tips
- Helpful tactics and advice on promoting your business
Module 5 – The Effective Selling Process: Tuesday 13th November
- An understanding of the sales process, the steps involved
- Tips on selling to existing and new customers
- Tools to overcome objections and convert that sale
Module 6 – Action Planning and Implementation: Tuesday 27th November
- Tools to create a set of objectives for your business
- Action plan template for your business
- Tips on making it happen successfully