Edelman’s Trust Barometer 2009 – Trust and Source Credibility

The 2009 Edelman’s Trust Barometer shows that credibility of all sources about a company has dropped since 2009. Business magazines were the most trusted sources about a company in 2008 and this has dropped from 57% to 44%. Stock or industry analyst reports are now the most trusted source.

The full report can be viewed here. http://www.edelman.co.uk/files/trust-barometer-2009.pdf