Social media often restricts the number of characters that can be added to a post, update or profile.

If you’re a company using these digital tools, you need to be able to create biographies, profiles and more in very sort sentences.

Facebook Ads
Title – 25 characters
Body text – 135 characters

LinkedIn
Professional Headline – 120 characters
Your Profile – 1895 characters
Status updates – 141 characters

Twitter
Bio – 160 characters
Name – 15 characters

QUICK WINS

• Set up a digital tools doc with all the messages you want to communicate
• Edit down to the relevant character / word counts
• Spell check and count the number of words
• Use the same bio in all your profiles