Things To Ask Yourself Before Dealing With
A Group Buying Site:

 ü 
What are my marketing objectives, and where does
group buying come into achieving these?

 ü 
Do I have the necessary budget?

 ü 
Are we ready for the high increase in demand?
Enough staff, equipment, space, products, etc.

 ü  Do my products and/or services fit the bill? Are
they:

        –         
Low cost? So a high item volume could be
offered.

        –         
Items with high profit margins? In order to
minimise losses.

        –         
Consumable? To ensure the likelihood of repeat
custom sooner rather than later.

       –         
Items that I can use to up-sell or cross-sell
other products or services? Potential for profit to compensate losses.

Things To Ask The Group Buying Site Before Making The Deal:

 ü 
What is your company’s profile and back story?
Where are you based?

 ü 
Are my target market a part of your company’s
demographics?

 ü 
What are your company’s own marketing strategies
and how do they benefit the companies involved in your site?

 ü 
What businesses have you worked with and in
which industry sectors? Are any of them my competitors?

 ü 
To the consumer, what makes you different from
other group buying sites?

 ü 
What are the requirements for the deal and how
much of each sale do you take?

 ü 
How and when is payment for sales processed?

 ü 
After the deal is made, do you offer any
additional post deal support?

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