We’ve received an email invitation to connect with someone we know on LinkedIn. What do you think of these sites or is it a waste of time?

Some years ago we looked at LinkedIn but couldn’t see a specific need for it. It seemed like many of these sites emerged at a similar time. We do get questions about this topic often.

Interestingly a couple of weeks ago I was delivering a workshop where several of the audience used and benefited from it. Specific examples included

  • A very very large software company uses it to check out suppliers who have been mentioned to them
  • Smaller consultancies are winning leads from it.

On this basis, we’ve started to build our LinkedIn network. We’ll keep you posted 🙂