Social media rules

We keep hearing about Twitter, LinkedIn, Facebook and social networking for business. How do we get it right first time?

1. Agree your objectives
What do you want out of social media? Decide what you want to achieve and your tone of voice (professional, funny, personal?)

2. Agree your identity!
Personal, corporate or both?

3. Organise landing pages
Twitter, Facebook, LinkedIn, Slideshare all want your URL. To measure the traffic from these sources set up dedicated ‘arrival pages’ so you can welcome visitors from these different sites and give them the info they need. Click here for an example.

4. Use 1 photo for all your profiles
Build up personal brand identity – you would not change your company logo every 5 minutes, so do not change your photo.

5. Claim your brand
Even if you are not going to be a regular user of some social media, it is worth claiming your brand or company name and posting / tweeting occasionally.

6. Don’t change your Twitter user name
Someone else may take it! Decide what your identity at the start.

7. Repurpose your content
Whenever you create a press release, write an article, say something, make sure it is on LinkedIn (share with Twitter), on your blog, website news area and Facebook.

8. Don’t use auto responders
People hate them and they are not that useful unless you are offering something of value, free!

9. Manage your communications
Pick a tool that suits your business. Lots of options; Tweetdeck, Ping

10.Measure and monitor
Use analytics to see traffic to your website, blog from social media. Make sure staff are aware and always ask ‘how did you hear about us?’

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