We’re looking at launching a new B2B service. Any tips?

Before a big launch, it is a good idea to pilot the service with a few existing clients. This gives you the opportunity to

1. See what they think and how it works for them
2. Gain their feedback and amend if needed
3. Secure positive quotes to use on your website and in any promotional literature

Pilots are a useful way to prepare for a bigger launch too. It means you have clients as soon as the service is launched which is a powerful message to communicate to any clients who are in the ‘not sure’ whether or not to buy category.