Factors in the return on customer experience

  A recent survey from PWC has identified six key factors for improving the concept of return on experience.  

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Wikipedia – background and how it works

Wikipedia started as an online encyclopaedia site that could be edited by teachers and professors and has become the world’s

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The growth of online reviews

We live in age where providing a review is an automatic process. Rather than keeping our opinions to ourselves, we

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The Digital Consumer’s Buying Process

Read why growing businesses should not ignore visual search. As of 2019, just over half the world has access to

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The Online Shopping Sites that are Bigger than Amazon

Amazon may appear to be the biggest online shopping site, in China, the online shopping is dominated by Alibaba, Taobao

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Why Online Conversions Aren’t All the Same

A conversion can be much more than a sale! This term is actually much broader, and a conversion can happen

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The major online shopping sites

Read about the major online shopping sites, how they work, the advantages and disadvantages of the sites.   It’s hard

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China’s Biggest Social Media Networks

WeChat and Weibo are China’s Biggest Social Media Hits, actually they are becoming the world’s biggest social media networks. Over

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Why growing businesses should not ignore Visual Search

Read why growing businesses should not ignore visual search. Have you ever tried to explain an image or concept, but

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The Online Customer Journey

Amazon may appear to be the biggest online shopping site, in China, the online shopping is dominated by Alibaba, Taobao

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Voice Search and Smart Speakers are Changing how People Search

Read how voice search and smart speakers are changing how people search.   In 2016, when Google introduced its Google

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Applying Agile and Scrum Software Development Concepts to Marketing

Agile and Scrum are terms that are most often used in software development, but recently there’s been some interest in

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How Micro-Moments can Win You New Customers

Learn more about micro moments and how Google enables advertisers to granulate the micro steps in a purchase process.  

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The Dark Side of the Selfie

  Selfies or self-portraits with a mobile phone have become ubiquitous, but there is a dark side too.   It’s

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New year – New marketing job?

January is one of the key months for job searching. Companies often place new jobs online at this time of

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How to Promote Your Online Content

  Having created great content, discover free and paid options to promote your online content and share more widely.  

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The Amazon Influencer Program: What’s it All About?

  Learn more about the Amazon Influencer Program, an affiliate-style program is designed for social media influencers, who can earn

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How to get 1 million followers on Instagram

  Want to know how to get 1 million followers on Instagram? Read more!   Instagram is the current big

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What is a challenger bank and why are they different?

Challenger banks have emerged online, what are challenger banks and why are they different?   Technology is a key factor

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What Content Marketing Metrics Should You Be Using?

Find out what content marketing metrics should you use that both support your content goals and can produce actionable data.

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What You Need to Know About the Emergence of On-Demand Apps

  On-demand apps are a growing sector in the mobile developer economy as customers find greater convenience with instant responses.

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How to Create a Social Media Style Guide

Learn how to create a social media style guide an essential tool that will help you ensure all your online

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What is a Net Promoter Score, and Why Does it Matter to Your Business?

Read more about your Net Promoter Score and why it matters to your business. Your net promoter score (NPS) is

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Five great examples of geofenced-based marketing

Discover more about geofencing based marketing which enables traditional retailers to connect with the digital consumer, tracking locations and providing

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Gamification of online job applications

Applying for a graduate job online? Read more to understand how gamification is playing its part. Gone are the days

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Four key questions to consider for successful digital transformation

For successful digital transformation, there are four key questions to consider. The team from Arthur D. Little have shared their insights

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Review of 4 top podcast platforms

In this article we review the 4 top podcast platforms, identifying the strengths and weaknesses of each. Podcasting is a

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How to Build a Consistent Blog

How to build a consistent blog that gains regular visitors can be a challenge. This post looks at 5 steps

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What makes one influencer stand out from the rest?

It’s an interesting question – what makes one influencer stand out from the rest? If you have ever been curious

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Poor customer service results in customers leaving

  Unloved customers vote with their feet. Research amongst 2,000+ customers reveals nearly half of UK consumers ditched a business

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