Instagram Tools for Engagement Marketing

  Instagram has become the go-to social media platform and one of the challenges is how it can lead to

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Email Campaign Programs: Which Platform is Best for Your Business?

Learn more about email campaign programs and discover which platform is best for your business. Email remains one of the

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Influencer marketing campaign fails

Influencer marketing is now a common concept for many companies. Getting admired people to use your products and let people

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Firms Quitting Social Media in UK

Big brands leaving social media in the UK, honest departure or publicity stunt? Cosmetics brand Lush announced earlier this year

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How to gain reviews online

Online reviews have an impact on the buying process. We trust the words of strangers more than companies. Gone are

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How to select influencers

Influencers are opinion leaders that can generate product engagement and sales via social media for brands.   In our social

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Smaller boutique online shopping sites

Beyond Amazon and eBay there are smaller boutique online shopping sites used by many online shoppers.   For several years

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Background to Quora

Quora is a form of social media network sharing questions and answers. Quora has been around in concept since 2009

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Factors in the return on customer experience

  A recent survey from PWC has identified six key factors for improving the concept of return on experience.  

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Wikipedia – background and how it works

Wikipedia started as an online encyclopaedia site that could be edited by teachers and professors and has become the world’s

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The growth of online reviews

We live in age where providing a review is an automatic process. Rather than keeping our opinions to ourselves, we

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The Digital Consumer’s Buying Process

Read why growing businesses should not ignore visual search. As of 2019, just over half the world has access to

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The Online Shopping Sites that are Bigger than Amazon

Amazon may appear to be the biggest online shopping site, in China, the online shopping is dominated by Alibaba, Taobao

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Why Online Conversions Aren’t All the Same

A conversion can be much more than a sale! This term is actually much broader, and a conversion can happen

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The major online shopping sites

Read about the major online shopping sites, how they work, the advantages and disadvantages of the sites.   It’s hard

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China’s Biggest Social Media Networks

WeChat and Weibo are China’s Biggest Social Media Hits, actually they are becoming the world’s biggest social media networks. Over

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Why growing businesses should not ignore Visual Search

Read why growing businesses should not ignore visual search. Have you ever tried to explain an image or concept, but

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The Online Customer Journey

Amazon may appear to be the biggest online shopping site, in China, the online shopping is dominated by Alibaba, Taobao

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Voice Search and Smart Speakers are Changing how People Search

Read how voice search and smart speakers are changing how people search.   In 2016, when Google introduced its Google

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Applying Agile and Scrum Software Development Concepts to Marketing

Agile and Scrum are terms that are most often used in software development, but recently there’s been some interest in

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How Micro-Moments can Win You New Customers

Learn more about micro moments and how Google enables advertisers to granulate the micro steps in a purchase process.  

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The Dark Side of the Selfie

  Selfies or self-portraits with a mobile phone have become ubiquitous, but there is a dark side too.   It’s

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New year – New marketing job?

January is one of the key months for job searching. Companies often place new jobs online at this time of

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How to Promote Your Online Content

  Having created great content, discover free and paid options to promote your online content and share more widely.  

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The Amazon Influencer Program: What’s it All About?

  Learn more about the Amazon Influencer Program, an affiliate-style program is designed for social media influencers, who can earn

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How to get 1 million followers on Instagram

  Want to know how to get 1 million followers on Instagram? Read more!   Instagram is the current big

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What is a challenger bank and why are they different?

Challenger banks have emerged online, what are challenger banks and why are they different?   Technology is a key factor

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What Content Marketing Metrics Should You Be Using?

Find out what content marketing metrics should you use that both support your content goals and can produce actionable data.

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What You Need to Know About the Emergence of On-Demand Apps

  On-demand apps are a growing sector in the mobile developer economy as customers find greater convenience with instant responses.

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How to Create a Social Media Style Guide

Learn how to create a social media style guide an essential tool that will help you ensure all your online

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