What is a challenger bank and why are they different?

Challenger banks have emerged online, what are challenger banks and why are they different?   Technology is a key factor

Read more.

What Content Marketing Metrics Should You Be Using?

Find out what content marketing metrics should you use that both support your content goals and can produce actionable data.

Read more.

What You Need to Know About the Emergence of On-Demand Apps

  On-demand apps are a growing sector in the mobile developer economy as customers find greater convenience with instant responses.

Read more.

How to Create a Social Media Style Guide

Learn how to create a social media style guide an essential tool that will help you ensure all your online

Read more.

What is a Net Promoter Score, and Why Does it Matter to Your Business?

Read more about your Net Promoter Score and why it matters to your business. Your net promoter score (NPS) is

Read more.

Five great examples of geofenced-based marketing

Discover more about geofencing based marketing which enables traditional retailers to connect with the digital consumer, tracking locations and providing

Read more.

Gamification of online job applications

Applying for a graduate job online? Read more to understand how gamification is playing its part. Gone are the days

Read more.

Four key questions to consider for successful digital transformation

For successful digital transformation, there are four key questions to consider. The team from Arthur D. Little have shared their insights

Read more.

Review of 4 top podcast platforms

In this article we review the 4 top podcast platforms, identifying the strengths and weaknesses of each. Podcasting is a

Read more.

How to Build a Consistent Blog

How to build a consistent blog that gains regular visitors can be a challenge. This post looks at 5 steps

Read more.

What makes one influencer stand out from the rest?

It’s an interesting question – what makes one influencer stand out from the rest? If you have ever been curious

Read more.

Poor customer service results in customers leaving

  Unloved customers vote with their feet. Research amongst 2,000+ customers reveals nearly half of UK consumers ditched a business

Read more.

Customer Engagement for B2B Companies

Customer Engagement isn’t just for B2C and B2B companies need to consider methods of customer retention and engagement. Find out

Read more.

How to Respond to Consumer Complaints on Social Media

Tips on how to respond to complaints on social media and manage unhappy customers to ensure the comments don’t spiral

Read more.

Customer Engagement for Charities

Charities need to engage and retain customers to encourage repeat donations. Discover examples of best practice in customer engagement for

Read more.

How to Make Your WordPress Blog a Success

Learn how to make your wordpress blog a success and ensure that it is sustainable with tips on understanding scheduling

Read more.

How B2C Companies are Winning at Customer Engagement

Read examples of how B2C companies are winning at customer engagement from initial acquisition to engagement. Customer acquisition is a

Read more.

The Most Desired Airlines In the World

To understand the effect of marketing, the reputation of the airline and the country of origin may have on the

Read more.

How to Start a WordPress Blog

Learn How to Start a WordPress Blog with the main steps and the differences between the WordPress.com versus WordPress.org. Running

Read more.

A Guide to Email A/B Testing

A/B testing (AKA split testing) is a highly effective way of testing variables against one another to find out which

Read more.

Building a Customer Journey Map

When a customer makes a purchase, they do so as a result of a multi-stage journey that can start months—or

Read more.

Crowdfunding in the UK

Crowdfunding can be an excellent way of generating start-up funds, or funding a new product, but there’s much more to

Read more.

Content Marketing 101

Content marketing 101 Most businesses and organisations content marketing is an increasingly important part of an overall marketing strategy. But

Read more.

Big Data in Business and Beyond

Big data All businesses collect, organise, and use data on a day-to-day basis. And over time, the amount of data

Read more.

Successful Mobile Campaigns in 2018

Successful Mobile Campaign The UK mobile ad spend continues to grow, and as more brand and businesses turn to mobile marketing,

Read more.

Your Digital Self: How to Present Yourself Online

Your Digital Self: How to Present Yourself Online If you’re like most people, you probably think that marketing is something

Read more.

How Micro-Influencers are Making a Big Splash

Eltoria In influencer marketing, the focus is less on the product and more on the people who use it. It’s

Read more.

SEO Tips for Getting Ahead In Google in 2018

Good search engine optimisation practices never stay the same from one year to the next. If you haven’t updated your

Read more.

Mobile Marketing and Mobile App Fails of 2018

Mobile is a highly personal form of advertising, so it feels particularly intrusive and annoying when the advertising is badly

Read more.

How Virtual Learning Is Reshaping Employee Training and Development

  Virtual learning is a useful alternative way of upskilling employees. Virtual learning systems have been used in universities for

Read more.


Recent News
Newsletter Sign up!