Customer Engagement for B2B Companies

Customer Engagement isn’t just for B2C and B2B companies need to consider methods of customer retention and engagement. Find out

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How to Respond to Consumer Complaints on Social Media

Tips on how to respond to complaints on social media and manage unhappy customers to ensure the comments don’t spiral

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Customer Engagement for Charities

Charities need to engage and retain customers to encourage repeat donations. Discover examples of best practice in customer engagement for

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How to Make Your WordPress Blog a Success

Learn how to make your wordpress blog a success and ensure that it is sustainable with tips on understanding scheduling

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How B2C Companies are Winning at Customer Engagement

Read examples of how B2C companies are winning at customer engagement from initial acquisition to engagement. Customer acquisition is a

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The Most Desired Airlines In the World

To understand the effect of marketing, the reputation of the airline and the country of origin may have on the

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How to Start a WordPress Blog

Learn How to Start a WordPress Blog with the main steps and the differences between the WordPress.com versus WordPress.org. Running

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A Guide to Email A/B Testing

A/B testing (AKA split testing) is a highly effective way of testing variables against one another to find out which

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Building a Customer Journey Map

When a customer makes a purchase, they do so as a result of a multi-stage journey that can start months—or

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Crowdfunding in the UK

Crowdfunding can be an excellent way of generating start-up funds, or funding a new product, but there’s much more to

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Content Marketing 101

Content marketing 101 Most businesses and organisations content marketing is an increasingly important part of an overall marketing strategy. But

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Big Data in Business and Beyond

Big data All businesses collect, organise, and use data on a day-to-day basis. And over time, the amount of data

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Successful Mobile Campaigns in 2018

Successful Mobile Campaign The UK mobile ad spend continues to grow, and as more brand and businesses turn to mobile marketing,

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Your Digital Self: How to Present Yourself Online

Your Digital Self: How to Present Yourself Online If you’re like most people, you probably think that marketing is something

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How Micro-Influencers are Making a Big Splash

Eltoria In influencer marketing, the focus is less on the product and more on the people who use it. It’s

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SEO Tips for Getting Ahead In Google in 2018

Good search engine optimisation practices never stay the same from one year to the next. If you haven’t updated your

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Mobile Marketing and Mobile App Fails of 2018

Mobile is a highly personal form of advertising, so it feels particularly intrusive and annoying when the advertising is badly

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How Virtual Learning Is Reshaping Employee Training and Development

  Virtual learning is a useful alternative way of upskilling employees. Virtual learning systems have been used in universities for

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Emerging Technology: What’s Around the Corner?

emerging technology The rate at which technology is advancing is astounding, sometimes even overwhelmingly so. The future is coming, and

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Tips for Getting the Most Out of Your Online Surveys

Surveys and feedback Surveys can be a great way to learn more about your audience and what they want from

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Hashtags – all you need to know

Hashtag What are hashtags and how can you use them? Does the concept of hashtags leave you feeling slightly confused?

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Facebook – the world’s largest advertiser?

Facebook’s success is based on continued growth in advertising revenue. Is Facebook the world’s largest advertiser? It’s in the top

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The Digital Economy in Europe

Digital economy The digital economy is gradually becoming essential to the fabric of everyday life. Information and communications technology affect

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Internet Use in the USA

The USA represents one of the world’s biggest online markets. In 2017, internet penetration reached 87.9%, with 286 million internet

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Internet Use in Europe

Internet use affects people’s lives in a variety of ways and many aren’t immediately obvious. For instance, studies show that

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Internet Use in the UK

Like Europe, the Americas, and Australasia, the UK enjoys a high level of internet access across the country, although some

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The Rise of Dark Marketing

Dark marketing or ghost marketing relies on the fact that adverts that are highly relevant to a target audience are the

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Ethics in Social Media

Ethics in social media Discover the ethical issues that are pertinent to social media. Social media use generates vast amounts of

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Resources to Manage a Business Facebook Page

Online community management Discover the resources required to manage an online community. For a small business that’s owned and operated

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Google Analytics: 5 reports your business can’t grow without

Web analytics Google Analytics has become the main analytics programme used by most organisations. Based on a programme created by

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