How Virtual Learning Is Reshaping Employee Training and Development

  Virtual learning is a useful alternative way of upskilling employees. Virtual learning systems have been used in universities for

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Emerging Technology: What’s Around the Corner?

emerging technology The rate at which technology is advancing is astounding, sometimes even overwhelmingly so. The future is coming, and

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Tips for Getting the Most Out of Your Online Surveys

Surveys and feedback Surveys can be a great way to learn more about your audience and what they want from

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Hashtags – all you need to know

Hashtag What are hashtags and how can you use them? Does the concept of hashtags leave you feeling slightly confused?

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Facebook – the world’s largest advertiser?

Facebook’s success is based on continued growth in advertising revenue. Is Facebook the world’s largest advertiser? It’s in the top

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The Digital Economy in Europe

Digital economy The digital economy is gradually becoming essential to the fabric of everyday life. Information and communications technology affect

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Internet Use in the USA

The USA represents one of the world’s biggest online markets. In 2017, internet penetration reached 87.9%, with 286 million internet

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Internet Use in Europe

Internet use affects people’s lives in a variety of ways and many aren’t immediately obvious. For instance, studies show that

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Internet Use in the UK

Like Europe, the Americas, and Australasia, the UK enjoys a high level of internet access across the country, although some

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The Rise of Dark Marketing

Dark marketing or ghost marketing relies on the fact that adverts that are highly relevant to a target audience are the

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Ethics in Social Media

Ethics in social media Discover the ethical issues that are pertinent to social media. Social media use generates vast amounts of

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Resources to Manage a Business Facebook Page

Online community management Discover the resources required to manage an online community. For a small business that’s owned and operated

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Google Analytics: 5 reports your business can’t grow without

Web analytics Google Analytics has become the main analytics programme used by most organisations. Based on a programme created by

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Why fake news is bad for everyone

The term “fake news” is one that entered the cultural lexicon only a scant 18 months ago, but while it’s

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Managing Negative Comments in Online Communities

Once you build an online community and people start joining and using it, it’s inevitable that people will leave negative

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4 rules for mobile marketing

Mobile marketing rules for business Here are four basic mobile marketing rules to follow if you want to achieve that

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The Digital Divide

Read more about the digital divide. The idea of the digital divide was first suggested in the 1990s, when it

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UK Retailers Using Live Chat to Enhance the Purchase Process

Live chat has grown from zero to all major brands embracing the technology. Just a few years ago you’d have

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The Benefits of Online Communities

Creating a branded online community can have significant benefits for your brand. For instance, a well-run community can improve customer

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How to Generate Customer Awareness Online

Learn more about How to Generate Customer Awareness Online. A key part of digital strategy is customer acquisition. Before you

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Do Live Chat Bots Benefit Businesses?

With more businesses adopting live chat, find out how this helps businesses. How do Live Chat Bots Benefit Businesses? For

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Building an Online Community

Discover how to build an online community. We’ve moved into an era of online brand communities. Businesses can invite you

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Content Strategy 101

New year, new year content? You want to start creating content to boost your online marketing, but where do you

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No more 9 to 5?

Is it time we ditched the traditional 9 to 5? Marketing professionals think so! CV Library shared their findings from

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How Governments and Institutions are Using Social Media

Discover how Governments and Institutions are using Social Media well. The popularity of social media is such that inevitably governments

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While Black Friday has gone global, Cyber Monday has remained North American

Discover the answer to ‘which online shopping event have you been waiting for this year?’ A survey conducted in November

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Digital Citizenship and Life Online

Read more about Digital Citizenship and Life Online. The idea of digital citizenship emerged partly as a way of helping children

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All I want for Christmas is my IP

  How to get the Twitter handle you really want for Christmas. The John Lewis Christmas advertising campaigns have gained

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Digital Transformation failures

Digital Transformation failures and what you can learn from them. In the digital age, organisations that are unable to achieve a

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Creative Common Licenses decoded

No Costs but Regulations – A Closer Look at Creative Common Licenses I’ve written about image rights before and Jonathan

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