The Digital Divide

Read more about the digital divide. The idea of the digital divide was first suggested in the 1990s, when it

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UK Retailers Using Live Chat to Enhance the Purchase Process

Live chat has grown from zero to all major brands embracing the technology. Just a few years ago you’d have

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The Benefits of Online Communities

Creating a branded online community can have significant benefits for your brand. For instance, a well-run community can improve customer

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How to Generate Customer Awareness Online

Learn more about How to Generate Customer Awareness Online. A key part of digital strategy is customer acquisition. Before you

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Do Live Chat Bots Benefit Businesses?

With more businesses adopting live chat, find out how this helps businesses. How do Live Chat Bots Benefit Businesses? For

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Building an Online Community

Discover how to build an online community. We’ve moved into an era of online brand communities. Businesses can invite you

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Content Strategy 101

New year, new year content? You want to start creating content to boost your online marketing, but where do you

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No more 9 to 5?

Is it time we ditched the traditional 9 to 5? Marketing professionals think so! CV Library shared their findings from

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How Governments and Institutions are Using Social Media

Discover how Governments and Institutions are using Social Media well. The popularity of social media is such that inevitably governments

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While Black Friday has gone global, Cyber Monday has remained North American

Discover the answer to ‘which online shopping event have you been waiting for this year?’ A survey conducted in November

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Digital Citizenship and Life Online

Read more about Digital Citizenship and Life Online. The idea of digital citizenship emerged partly as a way of helping children

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All I want for Christmas is my IP

  How to get the Twitter handle you really want for Christmas. The John Lewis Christmas advertising campaigns have gained

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Digital Transformation failures

Digital Transformation failures and what you can learn from them. In the digital age, organisations that are unable to achieve a

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Creative Common Licenses decoded

No Costs but Regulations – A Closer Look at Creative Common Licenses I’ve written about image rights before and Jonathan

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Blockchain and its Future for Business

Discover Blockchain and its Future for Business The Blockchain platform is the world’s leading digital asset management software. While its

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GDPR and Subject Access Requests (SARs)

On 25 May 2018 new legislation, the General Data Protection Act is launched. But what does this mean for business?

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Successful Examples of Digital Transformation

Discover successful Examples of Digital Transformation. Digital technology changes the world and the people in it. It changes the way

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Blockchain Company Combating Fake News Through Platform

  Photo credit: Pexels.com Is blockchain technology the answer to finding truth in journalism?

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Artificial Intelligence at Work

Will automation and AI really kill the majority of the world’s jobs? While some believe that any job that doesn’t

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Major Changes to the Google Algorithm Since 2015

Since the launch of Google in 1988, the company has spent a massive amount resources on continually refining and improving

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How to manage Photo Theft

  The photo is online and now at the danger of being used by anyone for free.   Nowadays you

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The World of Digital Maps

In the world of digital maps, AKA digital cartography, data points are compiled and used as a template to create

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4 ways to manage PPC advertising challenges

 Read more about 4 ways to manage PPC advertising challenges. Pay Per Click advertising can be challenging for several reasons. You

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The Amazon Story, from Books to Food and Fast Fashion

The Amazon story from books to food and fast fashion. The story of how Amazon became the world’s largest online

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How to improve Video Ad Performance

Let’s explore how video ads can be improved. Video ads are a powerful marketing medium that maintain double digit growth. Some

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What is The Sharing Economy?

Discover more about the sharing economy. It’s entirely possible that in the future, we’ll own fewer possessions outright, and share

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Smart speakers Google versus Amazon

Smart speakers from Google, Amazon and Apple

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Travel in a Digital Environment

Digital technology has redefined almost every aspect of society, and travel is no exception. In travel, the digital revolution began

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81% of Organisations Use Marketing Attribution

Read about new research provided by Adroll. AdRoll, the performance marketing platform, today published its 2017 State of Marketing Attribution

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Brands Succeeding in Omni-channel Marketing

When it’s done well—with seamless integration between marketing channels—omni-channel marketing can be an incredible success, and produce some great results.

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