A newer social media website, Pinterest is a virtual
pinboard useful for visual bookmarking, organisation and content curation. With
shared images gaining on average three times the amount of user engagement as
text only posts, Pinterest should be a key part of your digital marketing
strategy.

Here are some tips on how to use Pinterest to boost your
marketing efforts;

•     Increase
  website visits. Pinterest is a great way of directing traffic towards your
  website so ensure that your account is fully optimised. Include your logo and
  description of your business using keywords and hashtags.
•     Provide
  content that is easily pinnable on your website or blog and using the
  embedded ‘Pin it’ button, encourage users to pin your content.
•     Clearly
  display the ‘Follow Me’ button on websites and blogs so people are
  aware that your business has a presence on there.
•     Take
  inspiration from targeted consumers with your products or services. See
  their interests from their pins and boards and create your own relevant posts
  that they will want to share.
•     Be
  relevant. Choose topics and themes that reflect your business when
  creating your boards.
•     Follow other businesses to see how they are making Pinterest work for them. You
  can also follow your trusted content suppliers and use their pins to populate
  your own boards. Search for blogs and websites that you already follow using a
  Google or Pinterest search.
•     Take
  advantage of the Group Boards feature. Using this you can invite other
  pinners to contribute to one of your boards whilst keeping control as only you
  can edit the boards title and description and remove unsuitable pins or
  pinners.
•      Use
  Infographics. Not only do they attractively display information,
  infographics are also some of the most liked and repined images on pinterest.
•     Use tools
  such as Pinstamatic to leverage quotes from happy customers or people you
  have worked with.
•     Pin different types of content. Pinterest supports a variety of content
  including images and videos or you could link directly to slideshows, podcasts
  or audio files.
•     Follow
  other users, comment and like their pins. By engaging with others you are
  opening up channels of communication.
•     Creative
  Pinterest posts work best. If you make a product try posting pins of
  the manufacturing/ development process to show users a behind the scenes view
  of your business they might not see.
•     Use a Pinterest scheduling tool such as Viraltag. Pinning little and often is one
  of the keys to Pinterest success, as is reviewing your analytics to determine
  the best time to schedule your pins.

Although Pinterest hasn’t been fully customised towards
business use yet, it is quickly becoming one of the most effective ways of cost
effective digital marketing. 

http://rpc.technorati.com/rpc/ping