Using Pinterest for Business

A newer social media website, Pinterest is a virtual
pinboard useful for visual bookmarking, organisation and content curation. With
shared images gaining on average three times the amount of user engagement as
text only posts, Pinterest should be a key part of your digital marketing

Here are some tips on how to use Pinterest to boost your
marketing efforts;

  •     Increase
    website visits.
    Pinterest is a great way of directing traffic towards your
    website so ensure that your account is fully optimised. Include your logo and
    description of your business using keywords and hashtags.
  •     Provide
    content that is easily pinnable
     on your website or blog and using the
    embedded ‘Pin it’ button, encourage users to pin your content.
  •     Clearly
    display the ‘Follow Me’ button on websites and blogs
    so people are
    aware that your business has a presence on there.
  •     Take
    inspiration from targeted consumers
    with your products or services. See
    their interests from their pins and boards and create your own relevant posts
    that they will want to share.
  •     Be
    . Choose topics and themes that reflect your business when
    creating your boards.
  •     Follow other businesses to see how they are making Pinterest work for them. You
    can also follow your trusted content suppliers and use their pins to populate
    your own boards. Search for blogs and websites that you already follow using a
    Google or Pinterest search.
  •     Take
    advantage of the Group Boards feature
    . Using this you can invite other
    pinners to contribute to one of your boards whilst keeping control as only you
    can edit the boards title and description and remove unsuitable pins or
  •      Use
    . Not only do they attractively display information,
    infographics are also some of the most liked and repined images on pinterest.
  •     Use tools
    such as Pinstamatic
    to leverage quotes from happy customers or people you
    have worked with.
  •     Pin different types of content. Pinterest supports a variety of content
    including images and videos or you could link directly to slideshows, podcasts
    or audio files.
  •     Follow
    other users, comment and like their pins
    . By engaging with others you are
    opening up channels of communication.
  •     Creative
    Pinterest posts work best
    . If you make a product try posting pins of
    the manufacturing/ development process to show users a behind the scenes view
    of your business they might not see.
  •     Use a Pinterest scheduling tool such as Viraltag. Pinning little and often is one
    of the keys to Pinterest success, as is reviewing your analytics to determine
    the best time to schedule your pins.
Although Pinterest hasn’t been fully customised towards
business use yet, it is quickly becoming one of the most effective ways of cost
effective digital marketing.