Podcast promotion

We’ve recorded our first podcast to add to our website and let our clients know what we’re doing, what else can we do with it?

It depends on what type of podcast it is. Assuming it’s a business to business podcast and you are aiming to increase communication with a wider potential client base, you can

  • Add it to your website – it adds newness to the website
  • Mention it in email signatures – a good way to share news
  • Add to podcast aggregator websites – these aggregators seem to do well in search engines like Google

Podcast aggregators are companies that list your podcasts on their podcast search engines. These include