I had an email today from 4C who advised that they have been named as a Snapchat Partner and will develop new self-service software to help brands engage their audiences with Snap Ads.
As we know, Snapchat is a popular social media channel for advertisers given its 100+ million daily active users and 10+ billion daily video views.
Snapchat user profile
- In the U.S., 60% of 13-34 year old smartphone owners use the app
- Gender composition is approximately 50% female and 50% male
- Half of all Snapchatters are based outside the US
“The ability to advertise on Snapchat has been one of the biggest asks from our clients over the past year,” said Lance Neuhauser, CEO of 4C. “Snapchat Partners will provide that access while allowing 4C to continue to build innovative solutions within our own product suite. Being a Snapchat Partner also gives our clients confidence that Snapchat has identified 4C as a partner that will be able to help them achieve success on the platform.”
“Snap Ads are different than what is currently available in the market and will be big for brands,” said Alok Choudhary, founder and Chief Scientist at 4C. “The Snap Ads format is full screen, audio is usually on and the demographic is great. Both Snapchat and 4C share an intense focus on innovation and user experience and being a Snapchat Partner will allow our clients to evolve in parallel.”