Social media can generate unexpected results, especially towards the holiday season.
You have a plan or an idea and sometimes we get it wrong and don’t anticipate the outcomes. With all aspects of marketing, testing should take place. Many companies ‘test’ in a live environment and are surprised by the response.
3 Key blunders to avoid
1. Avoid using irrelevant trending hashtags
2. Do research hashtag ideas
3. Do protect the company Twitter account
Used irrelevant trending hashtags
Today the most often repeated word on the Habitat Twitter page is ‘sorry’ as they still haven’t worked out how to use Twitter and manage customer care and promotions.
Didn’t research hashtag idea
#Warning – some readers may find this offensive!