Social media job roles: What to expect

As social media fast becomes the go to
for digital advertising and marketing, and companies become aware of the time
consuming but beneficial nature of being active on various channels and
networks, in house social media based jobs and social media positions within
agencies are beginning to become more and more apparent. But due to the nature
of the every changing job role, titles can be ambiguous, traditional titles are
taking on new responsibilities and salaries are constantly differing, so it can
be hard to know exactly which roles encompass what.
The following are some of the most
popular social media based roles, what they encompass, and what type of salary
you could expect from these roles.
Level Positions
Entry level positions will typically involve
the words executive or officer in the title, and the following are some of the
most common/popular entry level positions to encompass social media:
Digital Marketing Executive:

This job title is fairly self
explanatory, although different companies offer different levels of
responsibility depending on what they need and the experience level of the
candidate. Typical responsibilities of this role are as follows:
    – Website management: Depending on the company and
level of management they require, and how their website is designed, you may or
may not benefit from having some basic website coding knowledge. However, the
majority will have some form of content management system on which you will be
trained to aid in updating the website content.

Copy writing/content creation: You would
typically be expected to write and edit website copy, and possibly copy for the
company’s blog, newsletter, etc.
Digital marketing strategies: An entry level
position would typically allow you to join in on the brainstorming and forming
of digital strategies with those above you, and then aiding in implementing the
agreed strategies.
Social Media: You would be in charge of managing
and implementing strategies across the company’s social media channels.
–      Research and Analytics: You will typically be
asked to track and analyse the success of your digital campaigns as well as
keeping an eye on the changing market, competitors, etc.
Digital Communications Officer:
Communications is a bit of an ambiguous
title, because it encompasses aspects of various job roles under one umbrella,
and can be different for each company. Typically for this role you can expect
to be responsible for the following:
Copy writing/content creation: This usually
involves writing and updating content for the company’s blog, website, and
possibly an e-newsletter of some form.
SEO: You will not typically be expected to be an
expert on the inner workings of SEO, but incorporating basic strategies such as
optimising web content using keywords will be expected.
Social Media: And the bit you have been looking
forward to, you will be asked to use your social media knowledge and skills to
create and implement strategies for the company’s social media channels.
Marketing: The majority of digital roles involve
some form of marketing as well as social media, which will usually involve
assisting those above you in creating and implementing digital marketing
PR: The reason this role is dubbed a
communications role, and not simply a marketing role, is typically because it
involves some form of public relations work, including press release writing
(on or offline), contacting media, etc.

Entry level roles – Experience, skills, qualifications and salary:
As this is
an entry level position, they aren’t expecting much by way of experience, but
some would go a long way. If you have any form of work experience in PR or
marketing environments then this could help you to stand out about the rest.
knowledge of the way social media and the online world works is a given for
this role, and examples of previous copy or articles you have written will most
likely be expected to help demonstrate your written skills.
This role
usually calls for a media based qualification, mainly degree level or
Most entry
level job vacancies are advertised as ‘competitive’ salaried or ‘dependant on
experience’ as the company usually wants to get an idea of the average
experience and skill level of candidates who apply before committing to a
number. However, you can usually expect the starting salary for an entry level
position is typically between £12k and £15k, dependant on the company, your own
experience, and your location.
Mid to
Senior Level Positions
Mid to senior level roles involving
social media will typically involve managing a digital department in which
social media is encompassed, and the following are some of the most
common/popular roles to encompass social media:
Digital Marketing Manager:
This role typically involves supporting
directors and depending on the size of the company may also involve working
with and managing a team of executives. The following are responsibilities you
can expect to have with this job title:
strategies: Leading on creation and presenting of digital marketing plans to
directors, and implementing them with the help of a team of executives (if
company has them).
      –         Social
Media: Again, creation and implementation of strategies for marketing across
the company’s social media channels will be in your capable hands.

SEO: Basic
knowledge of SEO is a must, but you may be responsible for implementing
strategies, although some companies have a separate employee or team for this
You will be in charge of managing the website, mainly updating content.
Mid to Senior level roles – Experience,
skills, qualifications and salary:
in a similar role and/or a proven track record are typically expected for this
level of position.
digital and excellent written/communication skills are typically essential.
of online media trends and strategies is a must.
Usually a
degree level or equivalent qualification in a media based subject is required,
unless the level of experience is high enough.
salaries for a mid to senior level role start at £35k and increase depending on
experience, level of responsibility and location.
Other Popular
Job Titles Involving Social Media
Head of Social Media
Account Executive
Entry Level – Mid
Group Head of Marketing
Social Media and SEO Executive
Marketing Manager
Junior Social Media/Account Executive
Entry Level
Digital Marketing Trainee
Entry Level