SoLoMo is the newest trends to sweep the marketing world and
is based on three key factors: social media, location-targeted advertising and
geo-tagging, and mobile device usage. These three key areas have all been on
the rise over the last decade and are all becoming integrated into our daily
lives and habits, making SoLoMo, a combination of all three, the obvious next
step for the marketing industry. Here are important points to consider:

     1.       91%
of adults and 50% of young people (16-24) now own and use a smart mobile
device.

     2.       The
top three uses for smart mobile devices are internet browsing, email and social
networking.

     3.       Facebook
has the greatest impact over any other social network on consumer’s buying
behaviour.

     4.       2,000
people ‘check-in’ per minute using FourSquare

     5.       18%
of smartphone users regularly use location-based apps and services to find a
local retail outlet.

     6.       20%
of Google searches involve location information.

     7.       With
these figures in mind, SoLoMo can be used to research and monitor your target
market, and provide highly targeted and better quality communication between
you and your consumers. 

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