Supermarkets in the UK are using social media to convey brand values, provide product information and share behind the scenes stories. Social media is playing an increasingly important role for supermarkets in the UK. Part one of this review of supermarkets’ social media usage provided an overview of the approach. In this article, part two, the …
You often hear about market successes where companies launch new products that fly off the shelves, but this isn’t always the case… R&D specialists, RIFT Research and Development Ltd, look at 10 innovative product offerings that were ahead of their time but peaked too early, before being resigned to the history books by some of …
Big brands leaving social media in the UK, honest departure or publicity stunt? Cosmetics brand Lush announced earlier this year the apparently shocking decision that they were quitting social media in the UK. This conscious uncoupling has come about as the brand states that they prefer a more honest conversation with their customers and they …
