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What Content Marketing Metrics Should You Be Using?

Find out what content marketing metrics should you use that both support your content goals and can produce actionable data.   How do you know if the content you produce is effective? And what does “effective” mean in this context? Measuring content marketing metrics is increasingly important, as the online marketplace becomes ever more crowded. …

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How to Respond to Consumer Complaints on Social Media

  Tips on how to respond to complaints on social media and manage unhappy customers to ensure the comments don’t spiral out of control.   Complaining on social media often generates faster responses than traditional methods such as phone and email. As a result it’s become a simpler and more common method to complain. Read …

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