The Times 100 is a good source of information for marketing students and lecturers.
- Case studies
- Revision theory
The Times 100 can be found on Twitter so you can be alerted when new material is available on the website www.twitter.com/thetimes100 or you can sign up to receive details by email.
Here are a few of the case studies
- Asos – the product life cycle and online fashion http://www.thetimes100.co.uk/case-study–the-product-life-cycle-online-fashion–134-364-1.php
- Ikea – SWOT analysis and sustainable business planning http://www.thetimes100.co.uk/case-study–swot-analysis-sustainable-business-planning–110-368-1.php
- Parcelforce – using the marketing mix to drive change http://www.thetimes100.co.uk/case-study–using-marketing-mix-to-drive-change–133-374-1.php