Twitter launched a new service yesterday called Promoted Tweets.
The promoted tweets are being trialled using a number of partners to begin with such as Starbucks. Promoted tweets will appear at the top of the real-time search results page eg search for coffee and you will see the Starbucks promoted tweet.
Promoted tweets will look like a normal tweet but display “Promoted by [company name]” at the bottom of it. It will still have all the functionality of a regular tweet eg retweeting.
More information is due to be announced today and tomorrow at the Twitter Developer Conference. Follow @chirp on Twitter for news from the conference.