A history of Blogging

Blogs started in 1999
when Blogger was introduced. Bought by Google in 2003, Blogger is a free blogging
tool.Wordpress started in 2003.

Wright (2006) cited in Jin and Fisher Liu (2010) defined
blogs as self publishing systems on the internet.

Blogs are

A way of sharing information.
Useful method for multiple authors to contribute
Useful for news or crises sites.
Also used as personal diaries, opinion pieces,
political statements, photo diaries and types of websites.

Why Blog?

When I look back and when we started our blog the key issue
was that initial websites did not have a Content management system (CMS) and it
was expensive to update websites. Every update involved briefing the web designer
and paying additional fees. Blogs were a cheaper and often faster alternative way
of sharing news and information.
Other benefits with blogging was that most Blog Tools are
free. One of the key issues is that blogs are useful for SEO as the ‘recency’
of items means they are found by search engines.
Corporate Blogging has developed as an art form and Ahuja
and Medury (2010) claim that Corporate Blogging is primarily about three
  1. Information
  2. Relationships
  3. Knowledge

Other Blogging Benefits for Businesses include

To foster community and conversation.
To drive traffic to the product website.
To serve as a medium for interaction with
A tool to interact with partners, marketing
intermediaries, associates and components of the external environment.

Comparison of Blogging Tools

BlogFrog is a new type of blog software, mainly
aimed at ‘Mommy Bloggers’ who want to share info and build community quickly.
It is clever as it is available with Facebook login.

Examples of blogs using Blogfrog include:

How to Start Blogging

To get started, click on the links below:
WordPress.com – Step-by-Step Tutorial on How to Blog

8 Considerations when Starting a free Blog

Whether or not to start a blog depends on your business and
its aim. Key considerations include:
  1. What
    is the focus of your blog?
  2. What
    are your objectives?
  3. Why
    should people read it?
  4. URL
    – what do you want to call your blog?
  5. And
    is the name available?
  6. How
    will you get traffic?
  7. How
    will avoid ‘post fatigue?’
  8. How
    will you get viewers to interact?

6 Considerations when Managing a Blog

When you’ve started your blog, the dynamics change and there
are new issues to consider:
  1. Who
    is responsible for the blog?
  2. How
    is it integrated into the marketing strategy?
  3. Content:
    original, curated or guest authors?
  4. How
    often should you post?
  5. How
    long is a post?
  6. How
    do you get viewers engaged?
  7. How
    do you measure results?

Useful Content

What works on blogs? Usefulcontent for blogs includes:

Downloadable documents that offer feature
comparisons of your product to your competitors’ products.
Case studies.
Useful information for customers.


In terms of analytics, Blogger provides its own version of analytics.
it is less detailed than Google Analytics, but provides a good overview. It’s easy to add Google Analytics to your blog and get more details.