Organising an event

I need to organise a venue for a product launch – how do I decide what location is best?

The tool ASFAB is used to determine the best venue to hold an event.

A checklist of considerations would include:


  • Easy access for visitors
  • Car parking
  • Close to delegates invited
  • Access by public transport

Suitability / Size

  • The capacity the venue can hold
  • Style – eg theatre style, classroom style
  • Accommodation near by
  • Entertainment for overseas guests


  • Disabled access
  • Catering
  • Separate room for lunch
  • Serving staff available
  • Comfortable seating
  • Are there any obstructions for viewing the screen
  • PA system: Amplifier, speakers, microphone, laptop
  • Internet connection
  • Ambience, eg a relaxed, professional or interesting venue


  • Is the venue available when you need it?
  • How long is the room available for hire?
  • Can you access it early to set up?


  • The venue needs to fit the budget determined – check whether the price for the venue includes all your requirements.

The information may be provided on a website but it is essential to check out the venue yourself!

Venuefinder is a good place to start your search