I need to organise a venue for a product launch – how do I decide what location is best?

The tool ASFAB is used to determine the best venue to hold an event.

A checklist of considerations would include:

Access

• Easy access for visitors
• Car parking
• Close to delegates invited
• Access by public transport

Suitability / Size

• The capacity the venue can hold
• Style – eg theatre style, classroom style
• Accommodation near by
• Entertainment for overseas guests

Facilities

• Disabled access
• Catering
• Separate room for lunch
• Serving staff available
• Comfortable seating
• Are there any obstructions for viewing the screen
• PA system: Amplifier, speakers, microphone, laptop
• Internet connection
• Ambience, eg a relaxed, professional or interesting venue

Availability

• Is the venue available when you need it?
• How long is the room available for hire?
• Can you access it early to set up?

Budget

• The venue needs to fit the budget determined – check whether the price for the venue includes all your requirements.

The information may be provided on a website but it is essential to check out the venue yourself!

Venuefinder is a good place to start your search http://www.venuefinder.com.