Viral marketing is the latest trend encouraging marketers
worldwide to get their creative thinking caps on and come up with the next
thought provoking share-worthy campaign.
The majority of viral marketing campaigns
focus around the medium of video, and although there are some that involve more
interactive features such as apps and games, video is still a popular and
somewhat safe favourite among the viral marketing world at the moment.
some of our favourite viral video campaigns:
Bull Stratos Campaign: Red Bull went as far as to send a man into space to
break the sound barrier for the second time in history exactly 85 years after
the original successful attempt. More than 32 million people tuned into Red
Bull’s Youtube video of skydiving expert Felix Baumgartner freefalling to Earth
from space, rocketing the clip to the top of the viral video charts.
This star studded advert for Adidas Original’s new Star Wars Collection
contained an out of this world special guest appearance in the form of Darth
Vader, and was cleverly distributed among communities of trend setters and
influencers for the geek/retro trend. This led to the advert hitting over 1
million views as well as racking up 17,000 shares across social media, 900 blog
posts and a front page slot on major influential music magazine NME.
Carlsberg cleverly used candid style
video for their Toast To Bravery campaign, with unsuspecting couples walking
into a cinema packed with unfriendly looking biker men. The only two seats left
were right in the very centre of the cinema, meaning asking the bikers to move
was necessary to sit down. Some couples fled the situation, while others
plucked up the courage to take their seats. When those couples sat down, they
were met by thunderous applause and a Carlsberg each to toast to their bravery
with the bikers. 11 million people were on the edge of their seats watching this
video and wondering what would happen if the brave couples took on the bikers,
and the campaign was enjoyed so much it received almost 2 million shares across
social media, not to mention over 900 mentions on blogs, news sites, TV shows
and in magazines.
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