TikTok for business

TikTok is a video sharing app. People upload and share videos, often in real time. It is the latest social

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Twitter update for business

Twitter has been one of the key online marketing tools for more than a decade, but its popularity with both

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Managing Abandoned Carts

  Abandoned carts are a challenge for ecommerce sites. Learn more here. If you’re running an e-commerce business then you

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Which Social Network is Best for Your Business?

Social media is one of the best ways to reach out to new and existing customers but with so many

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Digital Transformation Take Aways Part 2

Transforming your approach to technology can have significant benefits for your business and the customers you serve. However, there can

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How to Get More Inbound Links to Your Website

Having high quality links into your website can do more than just bring in the customers who click on them.

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Marketing to Older Customers

Marketing often focuses on younger people, both in the images that it presents and the people that it is targeting.

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How Mobile Friendly is Your Website?

Smartphones have become an increasingly popular choice for accessing the internet but some businesses still aren’t making the most of

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Use of Stock Images for Businesses

Having the right pictures can make all the difference to your website and online marketing materials but it isn’t always

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Digital Transformation Take Aways Part 1

Technology has created amazing new opportunities for businesses.  

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Benefits of the Cloud Kitchen Model for Businesses

The world is moving to more agile and online systems and cloud kitchens are part of that.

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What is the Google Search Console?

  The Google Search Console is one of the free tools that you can use to ensure that your website

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Christmas Adverts and the John Lewis Ad

Christmas is an important period for many businesses as customers often buy more at this time of year.   Many

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Do Filter Bubbles Matter for Your Business?

Filter bubble is a term that has been used frequently over the last few years, usually in relation to political

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Social Listening from Google Home to Siri and Alexa

Smart speakers and voice assistants such as Siri and Alexa can be very useful, but what are the ethical dangers?

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The language of Emojis for business

Emojis can make messages more eye-catching, emotional and engaging, but they are a language in themselves. Discover more about emojiis.

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Live Chat Essentials that you need to know

Live chat is increasingly popular for businesses of all sizes. This is part 1 of a two-part article on live

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The Development of Online Memes

Learn more about memes (rhymes with cream) online. Memes can spread rapidly online so it’s hardly surprising that many businesses

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Discover how to use Hashtags as a Search Tool

. Learn how to use hashtags as a search tool.   Hashtags have become a familiar sight across the internet,

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Learn about different Live Chat Tools

Live chat enables instant customer service to talk to your website visitors. When it is managed properly, live chat can

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Best Practice in Online Communities

Online communities can be valuable for your business. A good community can provide support to your customers, generate insights into

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Discover more about types of Pop Up Adverts

Pop up ads can be intrusive and irritating, but there can still be times when a pop up is the

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Digital Tools to Detect Fake Traffic Part 2

Fake traffic and social media profiles are causing problems for businesses around the world, but these issues are particularly significant

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Benefits of Working with Influencers

  Online communities can be valuable for your business. A good community can provide support to your customers, generate insights

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Darker Side of Instagram Automation Tools

  The Darker Side of Instagram Automation Tools is a growing issue as some tools can do more harm than

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Email Campaign Programs Part 2

  Email is an effective way of staying in touch in the Western world. Read our Email Campaign Programs Part

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Social Media Engagement Rates

  Social Media Engagement Rates have become a critical metric. But what does good look like? Read more.

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Digital Marketing in China Part 2

Read our second post in this series, Digital Marketing in China Part 2: The 10 Social Media Platforms You Need

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8 Competitor Monitoring and Analysis Tools

Looking for competitor analysis tools? This post identifies 8 Competitor Monitoring and Analysis Tools – read more

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Digital Tools to Detect Fake Traffic Part 1

Digital Tools to Detect Fake Traffic are now essential with ad fraud costing businesses millions of dollars a day.

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